cdk
cdk is a global provider of integrated information technology and digital marketing solutions to the automotive retail industry.
designed an mvp, a responsive b2b document management application. paired with adobe experience manager, it allowed users to create, modify, organize, share, and purchase documents within and across companies.
conducted user research by interviewing cdk employees who were responsible for creating & modifying documents.
distilled the findings into an archetypal persona specific to this project.
modified existing persona(s) with new findings.
personas
whiteboarding
collaborated in brainstorming, sketching, and writing sessions with team members to elicit, define and tease out requirements, use cases, and flows.
